Fur coat made entirely from male chest hair


It took designers up to 200 hours to weave together up to a million strands of hair. Dairy firm Arla commissioned the coat to coincide with the launch of a new milk drink, Wing-co, aimed at men. Despite promotional material featuring a model with a clean-shaven chest, the company said the coat represents a protest against the ‘manning-down’ of British men, particularly via emasculating fashion.