Body Paint Sells Homes In China


No real estate marketing is too extreme in China, where models have their bodies painted with floor plans to sell properties. Forget banners, real estate sites and social media to sell a house or unit, these human billboards are the latest way to advertise bricks and mortar throughout China. Housing fairs such as this one at Century Square in Jilin city are popular with potential home buyers throughout the country, and body paint marketing was devised as a way to stand out from the scores of participating real estate developers.